This course is intended for:
For all digital marketing professionals. You’ll learn how to track campaigns, monitor performance on your website, track goals and report back to your managers confidently. No previous knowledge or experience needed although it would be to an advantage.
Course Overview:
This course runs from 10am until 1pm with a short break. It’s delivered on a 1-2-1 basis or in a small group for an internal team and is completed in-house at your business location.
The course will be an interactive session running you through each section within Google Analytics so that you can start reporting back to the business straight away.
Course Topics
- The meaning of all digital metrics
- Audience overview
- Acquisition overview
- Behaviour overview
- Conversions overview
- Goal setup
- Automated reporting
